Tag: Californias

Can California’s tourism industry survive a year unlike any other? | US news

Summers are always busy in Big Sur, the picturesque region in northern California known for towering forests that give way to sweeping cliffs and sandy beaches. But this summer has been unlike any other, as the state reckons with a global pandemic and historic wildfires.

Like many scenic small towns in California, Big Sur’s local economy relies heavily on the tourist traffic that sweeps through every summer. It seemed like the kind of place that could have been hit hard by a nosedive in tourism.

But according to Diana Ballantyne, the general manager of a campground and resort tucked