How 2020 Played Out: Analyzing Performance in 10 Key Vacation Rental Destinations
COVID-19’s impact on the travel industry will be analyzed, studied, and debated for years to come. Several sectors, like cruise travel, business travel, and experiences, were almost decimated. In contrast, the leisure-based, whole-home, short-term rental (aka, vacation rental) sector quickly rebounded in areas that were able to reopen.
Vacation rentals performed better, year over year, than other accommodation types as a whole. However, success varied greatly from one destination to another. There is nothing average about our national average statistics.
Throughout last year, we heard much anecdotal
Survey Shows 31% of Those Who Traveled after COVID-19 Stayed in a Short-term/Vacation Rental
Last week, VRM Intel conducted a consumer survey through Google to get an idea about how many people traveled in 2020 after March (After COVID-19 hit) and where they stayed.
With 1,860 respondents, the survey showed that 21.5 percent said they had traveled since March 2020. In contrast, 78.5 percent said they had not taken a vacation or business trip since March 2020.
Of those that did travel, 31.2 percent stayed in a short-term or vacation rental. 53.3 percent stayed in a hotel, while 9.9 percent
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The ongoing pandemic didn’t affect travel for the Thanksgiving holiday weekend in Horry and Georgetown Counties based on recent data.
For the week ending on Black Friday, vacation rental bookings in Horry and Georgetown counties increased from 44.5% booked in 2019 to 65.2% booked in 2020.
Taylor Damonte, the CCU professor who puts out the school’s weekly tourism update through the Clay Brittain Jr. Center for Tourism said the weather this year may have played a role in that increase.
“The vacation rental properties had a pretty good fall, this was the first year since 2014 that we didn’t have